Privacy Policy

Last updated: June 2026

Ever After Productions (“Ever After Productions”, “we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, book tickets for our productions, sign up to hear from us, or otherwise interact with us online or in connection with our productions and events.

1. Who we are

Ever After Productions is a Hertfordshire-based theatre company producing musical theatre concerts, cabarets and staged productions.For the purposes of UK data protection law, Ever After Productions is the data controller of the personal information you provide to us directly.If you have any questions about this Privacy Policy or about how we use your personal information, please contact us using the contact details or contact form provided on our website:

2. The information we collect

Depending on how you interact with us, we may collect and process the following types of personal information: your name your email address your postal address your telephone number details of any enquiry, message or request you send to us mailing list or marketing preferences, where you choose to receive updates from us information relating to auditions, casting, volunteering or collaboration with us, where relevant ticketing or booking information where you purchase or reserve tickets directly with us information about your use of our website, such as pages visited, time spent on the site and links clicked technical information such as IP address, browser type, device type and operating system information collected through cookies and analytics tools, where applicable. We do not intentionally collect more personal information than we need for the relevant purpose.

3. How we collect your information

We may collect personal information when you: contact us by email, social media, website form or other means sign up to receive updates, newsletters or marketing communications book tickets or register interest in a production or event audition for, volunteer with, perform in or otherwise work with us browse or interact with our website communicate with us through social media or online platforms

4. How we use your personal information

We may use your personal information to: respond to your enquiries, messages and requests administer ticket bookings, reservations and event attendance send you information you have asked for send you updates about productions, performances, auditions, events and related activity where you have asked to receive them, or where we are otherwise permitted to do so by law manage our relationship with audience members, supporters, performers, creatives, volunteers and collaborators process and administer auditions, casting, participation or volunteering where relevant improve our website, communications and audience experience maintain the security and performance of our website and systems keep internal business and production records comply with legal, accounting and regulatory obligations

5. Our lawful bases for processing your information

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we rely on one or more of the following:

Contract: Where we need to use your information to provide a service you have requested from us, such as responding to a booking enquiry, administering an event or managing participation in a production.

Legitimate interests: We may use your information where it is reasonably necessary for our legitimate interests as a theatre company, including: responding to enquiries administering productions, events and communications managing auditions, performers, creatives and volunteers improving our website and audience communications maintaining appropriate records ensuring the security of our website and systems. Where we rely on legitimate interests, we will consider and balance any potential impact on your rights before processing your personal information.

Consent: We may rely on your consent where: you sign up to receive marketing emails or newsletters from us you consent to non-essential cookies or analytics tools. You may withdraw your consent at any time.

Legal obligation: We may process your information where we are required to do so by law.

6. Marketing communications

If you sign up to receive updates from Ever After Productions, we may send you information about our productions, performances, auditions, events, ticket releases and other related news.We will only send you marketing communications where we are permitted to do so under applicable data protection and electronic marketing laws.You can opt out of marketing communications at any time by:clicking the unsubscribe link in one of our emails, where available; orcontacting us through the contact details or contact form on our websiteIf you opt out of marketing, we may still contact you in relation to a booking, enquiry or other non-marketing matter.

7. Ticketing and third-party services

We may use third-party providers to help us run our website, manage mailing lists, process bookings, host content and administer productions and events. For some productions, ticket sales may be handled by a venue or third-party ticketing provider rather than directly by Ever After Productions. For example, productions staged at the Abbey Theatre, St Albans may be booked through the Abbey Theatre box office and its ticketing systems. In those cases, the venue or ticketing provider may also process your personal information in accordance with its own privacy policy and terms. We may also use third-party services for: website hosting and website support mailing list and email marketing services analytics services payment processing cloud storage and administration tools social media and embedded media content. Where third-party providers process personal information on our behalf, we will only use them where appropriate and expect them to handle personal information securely and lawfully.

8. Cookies and analytics

Our website may use cookies and similar technologies to help it function properly and to understand how visitors use the site.Cookies are small text files stored on your device when you visit a website. Some cookies are necessary for the website to work. Others, such as analytics cookies, help us understand how visitors use the site so that we can improve it.Where analytics tools are used, they may collect information such as:how visitors arrive at our websitewhich pages are visitedhow long visitors stay on the sitewhich browser, device or operating system is usedWhere required by law, we will ask for your consent before placing non-essential cookies on your device.You can manage cookies through your browser settings and, where available, through any cookie banner or cookie settings tool on our website.

9. Sharing your personal information

We do not sell your personal information to third parties.We may share your information where necessary with:service providers who help us operate our website, communications, productions or administrationticketing providers or venues where necessary to administer bookings and attendanceprofessional advisers such as accountants, legal advisers or insurers where reasonably necessary regulators, law enforcement bodies or other authorities where we are required to do so by law or to protect our legal rights. We will only share personal information where there is a lawful basis for doing so.

10. How long we keep your information

We will keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:respond to enquiriesadminister bookings and attendancemanage productions, auditions, performers, creatives and volunteerskeep financial and business recordscomply with legal, accounting and regulatory obligationsmaintain suppression lists and unsubscribe records so that we do not continue to send marketing to people who have opted outHow long we keep information will depend on the type of information and the reason we collected it.

11. How we protect your information

We take appropriate technical and organisational measures to help protect personal information from unauthorised access, misuse, disclosure, alteration or destruction.However, no method of transmitting information over the internet is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

12. International transfers

We are based in the United Kingdom. Some of the third-party services we use (for example, website hosting, email marketing, cloud storage or analytics providers) may store or process personal information outside the UK.Where personal information is transferred outside the UK, we will take reasonable steps to ensure that appropriate safeguards are in place as required by UK data protection law.

13. Your data protection rights

Under UK data protection law, you may have the right to:request access to the personal information we hold about youask us to correct inaccurate or incomplete informationask us to delete your personal information in certain circumstancesask us to restrict how we use your information in certain circumstances object to our use of your personal information in certain circumstances withdraw your consent at any time where we rely on consent ask for your personal information to be transferred to you or another organisation, in certain circumstances. If you would like to exercise any of these rights, please contact us using the contact details or contact form on our website.

14. Children’s data

Our productions and communications may sometimes involve young performers or family audiences. We do not knowingly collect personal information from children through our website without appropriate involvement from a parent, guardian, school, theatre group or other responsible adult where required.If you believe that a child has provided personal information to us inappropriately, please contact us and we will take reasonable steps to investigate and, where appropriate, delete that information.

15. Social media and third-party websites

Our website and communications may contain links to third-party websites and platforms, including ticketing providers, venues, Facebook and Instagram. If you follow a link to another website or interact with us via a third-party platform, that website or platform will have its own privacy policy and terms.We are not responsible for the privacy practices or content of third-party websites or platforms.

16. Complaints

If you have any concerns about how Ever After Productions uses your personal information, please contact us first and we will do our best to resolve the issue.You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection matters.Information about how to make a complaint can be found on the ICO website: https://ico.org.uk

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, productions, services, legal obligations or the way we handle personal information.Any changes will be posted on this page and the “Last updated” date at the top of this policy will be revised accordingly. We encourage you to review this page from time to time so that you remain informed about how we use and protect your information.